Brief / Create a campaign that encourages women to take care of their skin, highlighting how simple it is and the great benefits of creating a routine. It is also important that the campaign appeals to a younger audience, between the ages of 20 and 35, and shows that Tekka Beauty is suitable for all ages.

Solution / A campaign was created with an emphasis on diverse models that showed off their natural and fresh look. The palette that was used focused on the Pantone of the Year, Ultra Violet, as the main color, as well as pastel colors to complement it. A distinction was made between advertising for Facebook and Instagram; the former catering to a more mature audience and the latter to a younger audience.